Banner Advertising Rates Can Be Cheap But, You Need To Learn How To Calculate Your Pay Per Click Cost To Help You Track Your Expenses

One of the most important things you must learn is how to calculate the banner advertising rates; The pay per click cost.

Let’s say you pay $10 for 20,000 impressions on x banner advertising agency. Out of the 20,000 impressions 10 people clicked on your banner ad. This means you paid $1 per click. 10 clicks divided by $10 = 1$. Let’s say 15 people clicked. You paid 67 cents per click. 10/15=.6666

Learning to calculate the pay per click cost is very important because you will be able to tell which advertising campaign is producing effective results

Another number you can learn to calculate is the Cost Per Unique Visitor. Some sites will tell you how many times the same visitor is allowed to see your banner. So, if you purchased 100,000 views a month and each visitor is allowed to view your banner 4 times this means that your unique visitors will be 25,000. 100,000/4=25,000. After you get that number you can calculate how much you are paying for each unique visitor.

Most banner advertising companies provide stats inside their bank office but if they do not provide the information above, you must find a way to track those numbers. This is essential if you are advertising your banners in multiple websites.

Banner ad rates can be cheap, so make sure you search for better deals. The more you buy the more discount banners advertising packages you will receive.

If you would like to get free banner advertising then read, this page. When doing multiple ad campaigns with cheap banner advertising rates, your expenses can still ad up!

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