Bulk email Services Need To Be Used With Extreme Caution. Better yet, Do Not Use Them At All

There are a lot companies that offer bulk email services (mass email marketing). Many recommend this practice can get you in trouble. In other words DON’T DO IT! There are many ways you can use your email advertising campaigns the proper way.

There are many articles talking about how great bulk email advertising is. Well, if you are going to use a company to send bulk email advertising, you are putting yourself at high risk. When it comes to email advertising, we have to be very careful because a few spam complaints can destroy your business.

Use a splash page, also called a lead capture page, to capture your leads. These are people who have signed to receive emails from you (opt email). Make sure your splash page system sends a confirmation email to the person that subscribed from your form so they can confirm their subscription. Use your list with caution and do not bombard them with emails. Sending too many emails to them will be seen as spam. Make sure you have an unsubscribe link at the bottom of your page. This gives your subscribers the option to opt out.

I am one of the few who doesn’t care about receiving spam but, I do hate emails that do not have a link to unsubscribe. Not having the unsubscribe link means you will continue to receive unsolicited email from the sender until you complain.

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