You need to choose a keyword that is not too broad. For example, the keyword “shoes” is too broad. It receives over 100 million searches every month. This is bad news because it is too competitive and your chances of your website being found are very slim. If you have the money, you need to invest on a keyword analyzer tool. This tool will tell you if your keyword is good or if it is bad. The tool I’m using came with this website builder and I analyze every keyword I use.
This is what I found when analyzing the keyword “shoes”:
My value demand is 531,343
Supply is 2,121,576
Profitability is 250
What does this mean?
This means that the demand is less than the supply and it should be the other way around.
What you need is a sub niche that has more demand than supply. I analyzed the keyword “Italian shoes” and this is what I got.
Demand is 6228
Supply is 3392
Profitability is 1836
Do you see the difference?
A keyword analyzer tool will do wonders because it will help you get the best keywords and will give you the opportunity to rank higher on search engines.